International Marketing
ISBN: 9780072398847 | 0072398841
Edition: 11thFormat: Hardcover
Publisher: McGraw Hill College Div
Pub. Date: 8/1/2001
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.
| An Overview | |
| The Scope and Challenge of International Marketing | |
| The Dynamic Environment of International Trade | |
| The Cultural Environment of Global Markets | |
| History and Geography: The Foundations of Culture | |
| Cultural Dynamics in Assessing Global Markets Culture, Management Style, and Business Systems | |
| The Political Environment: A Critical Concern | |
| The Intern... MORE | |
| Assessing Global Market Opportunities | |
| Developing a Global Vision through Market Research | |
| Emerging Markets Multinational Market Regions and Market Groups | |
| Developing Global Marketing Strategies | |
| Global Marketing Management: Planning and Organization | |
| Products and Services for Consumers | |
| Products and Consumers for Businesses | |
| International Marketing Channels | |
| Exporting and Logistics: Special Issues for Business | |
| Integrated Marketing Communications and International Advertising | |
| Personal Selling and Sales Management | |
| Pricing for International Markets | |
| Implementing Global Marketing Strategies | |
| Negotiating with International Customers, Partners, and Regulators | |
| Supplementary Material | |
| The Country Notebook Cases | |
| Table of Contents provided by Publisher. All Rights Reserved. |
Related Products
International Marketing
International Marketing
International Marketing
