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International Marketing with PowerWeb
ISBN: 9780072551228 | 0072551224
Edition: 11thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 11/1/2001
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This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
| Part One An Overview | |||||
| 2 | (26) | |||
| 28 | (28) | |||
| Part Two The ... MORE | |||||
| 56 | (40) | |||
| 96 | (28) | |||
| 124 | (26) | |||
| 150 | (26) | |||
| 176 | (30) | |||
| Part Three Assessing Global Market Opportunities | |||||
| 206 | (32) | |||
| 238 | (38) | |||
| 276 | (42) | |||
| Part Four Developing Global Marketing Strategies | |||||
| 318 | (26) | |||
| 344 | (30) | |||
| 374 | (26) | |||
| 400 | (40) | |||
| 440 | (34) | |||
| 474 | (38) | |||
| 512 | (30) | |||
| 542 | (32) | |||
| Part Five Implementing Global Marketing Strategies | |||||
| 574 | (96) | |||
| Part Six Supplementary Material | |||||
| 603 | (10) | |||
| Cases | |||||
| 613 | (8) | |||
| 614 | (3) | |||
| 617 | (1) | |||
| 617 | (4) | |||
| 621 | (11) | |||
| 622 | (4) | |||
| 626 | (1) | |||
| 627 | (2) | |||
| 629 | (1) | |||
| 629 | (1) | |||
| 630 | (2) | |||
| 632 | (11) | |||
| 633 | (1) | |||
| 634 | (1) | |||
| 635 | (4) | |||
| 639 | (4) | |||
| 643 | (27) | |||
| 644 | (3) | |||
| 647 | (1) | |||
| 648 | (1) | |||
| 649 | (8) | |||
| 657 | (1) | |||
| 657 | (2) | |||
| 659 | (3) | |||
| 662 | (1) | |||
| 662 | (4) | |||
| 666 | (4) | |||
| Name Index | 670 | (7) | |||
| Subject Index | 677 |
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