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Innovation Management and New Product Development

9780273713159

Innovation Management and New Product Development

  • ISBN 13:

    9780273713159

  • ISBN 10:

    0273713159

  • Edition: 4th
  • Format: Paperback
  • Copyright: 01/01/2008
  • Publisher: Prentice Hall
  • Newer Edition
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Summary

Written in an accessible style, this#xA0;fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.

Table of Contents

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