FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$256.59

OUR PRICE:
$88.91

You may extend rentals at any time.


Global Marketing Management

ISBN: 9780136157397 | 0136157394
Edition: 8th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 4/15/2013

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
The leading MBA text in international marketingwith comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

Related Products


  • Global Marketing Management
    Global Marketing Management
  • Global Marketing Management
    Global Marketing Management


Please wait while this item is added to your cart...