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Global Marketing Management

ISBN: 9780139030239 | 0139030239
Edition: 6th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/1999

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For graduate courses in International and Global Marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

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