Global Business Today
ISBN: 9780078112621 | 0078112621
Edition: 8thFormat: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 1/16/2013
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Charles Hill’s Global Business Today, 8e has become the most widely used text in the International Business market because its:
Current—it is comprehensive and up-to-date.
Application Rich—it goes beyond an uncritical presentation and shallow explanation of the body of knowledge.
Relevant—it focuses on managerial implications.
Integrated—it maintains a tight, integrated flow between chapters, and incorporates ancillary resources that enliven the text and making it easier to teach.
Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT – so much so that the writing has become Charles Hill’s trademark. The author’s passion and enthusiasm for the international business arena is apparent on every page. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.
Current—it is comprehensive and up-to-date.
Application Rich—it goes beyond an uncritical presentation and shallow explanation of the body of knowledge.
Relevant—it focuses on managerial implications.
Integrated—it maintains a tight, integrated flow between chapters, and incorporates ancillary resources that enliven the text and making it easier to teach.
Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT – so much so that the writing has become Charles Hill’s trademark. The author’s passion and enthusiasm for the international business arena is apparent on every page. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.
Part One: Globalization
Chapter 1: Globalization
Part Two: Country Differences
Chapter 2: National Differences in Political Economy
Chapter 3: Political Economy and Economic Development
Chapter 4: National Differences in Culture
Chapter 5: Ethics in International Business
Part Three: Cross-Border Trade and Investment
Chapter 6: International Trade Theory
Appendix A: International Trade and the Balance of Payments
Chapter 7: The Political Economy of International... MORE
Chapter 8: Foreign Direct Investment
Chapter 9: Regional Economic Integration
Part Four: Global Money System
Chapter 10: The Foreign Exchange Market
Chapter 11: The International Monetary System
Part Five: Competing in a Global Marketplace
Chapter 12: The Strategy of International Business
Chapter 13: Entering Foreign Markets
Chapter 14: Exporting, Importing, and Countertrade
Chapter 15: Global Production, Outsourcing, and Logistics
Chapter 16: Global Marketing and R & D
Chapter 17: Global Human Resource Management
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