Foundations of Marketing
ISBN: 9780618973378 | 0618973370
Edition: 3rd Format: Paperback
Publisher: Cengage Learning
Pub. Date: 1/3/2008
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Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; GlobalEdge features that pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes that feature engaging companies intended to spark student interest. Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback. The six-month eBook passkey subscription includes access to all the online and premium online content available with CL MarketingSPACE.
| Strategic Marketing and Its Environment | |
| Customer-Driven Strategic Marketing | |
| Planning Marketing Strategies | |
| The Marketing Environment, Social Responsibility, and Ethics | |
| Using Technology for Consumer Relationships in a Global Environment | |
| E-Marketing and Customer Relationship Management | |
| Global Markets and International Marketing | |
| Target Market Selection an... MORE | |
| Marketing Research and Information Systems | |
| Target Markets: Segmentation and Evaluation | |
| Customer Behavior | |
| Consumer Buying Behavior | |
| Business Markets and Buying Behavior | |
| Product Decisions | |
| Product, Branding, and Packaging Concepts | |
| Developing and Managing Goods and Services | |
| Pricing Decisions | |
| Pricing Fundamentals | |
| Pricing Management | |
| Distribution Decisions | |
| Marketing Channels and Supply Chain Management | |
| Retailing, Direct Marketing and Wholesaling | |
| Promotion Decisions | |
| Integrated Marketing Communications | |
| Advertising and Public Relations | |
| Personal Selling and Sales Promotion | |
| Table of Contents provided by Publisher. All Rights Reserved. |
