Foundations of Marketing
ISBN: 9781439039441 | 1439039445
Edition: 4thFormat: Paperback
Publisher: Cengage Learning
Pub. Date: 1/1/2010
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FOUNDATIONS OF MARKETING offers a concise, straightforward approach to basic marketing concepts and strategies. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and Opening Vignettes that feature engaging companies intended to spark reader interest.
| Strategic Marketing And Its Environment | |
| Customer-Driven Strategic Marketing | |
| Planning Marketing Strategies | |
| The Marketing Environment, Social Responsibility, and Ethics | |
| Mareket Research And Target Markets | |
| Marketing Research and Information Systems | |
| Target Markets: Segmentation and Evaluation | |
| Customer Behavior | |
| Consumer Buying Beh... MORE | |
| Business Markets and Buying Behavior | |
| Global Markets and International Marketing | |
| Product Decisions | |
| Product, Branding, and Packaging Concepts | |
| Developing and Managing Goods and Services | |
| Pricing Decisions | |
| Pricing Fundamentals | |
| Pricing Management | |
| Distribution Decisions | |
| Marketing Channels and Supply Chain Management | |
| Retailing, Direct Marketing and Wholesaling | |
| Promotion Decisions | |
| Integrated Marketing Communications | |
| Advertising and Public Relations | |
| Personal Selling and Sales Promotion | |
| Video Cases | |
| Appendix: Careers in Marketing | |
| Table of Contents provided by Publisher. All Rights Reserved. |
