Fashion Forecasting: Research, Analysis, and Presentation
ISBN: 9781563678202 | 1563678209
Edition: 3rdFormat: Nonspecific Binding
Publisher: FAIRCHI
Pub. Date: 6/16/2010
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This comprehensive text provides students with the tools to bridge the gap between fashion's ambiguous indicators and actionable decisions. Completely updated, the third edition of Fashion Forecasting also features the most current information on fashion forecasting practices, including the use of the Internet, trade shows, fashion weeks, and regional centers. Case Studies and Forecasting Activities throughout the text provide opportunities to rehearse these best practices. Designed to make forecasting techniques accessible, Fashion Forecasting... MORE
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