Fashion Forecasting
Fashion Forecasting
- ISBN 13:
9781563673504
- ISBN 10:
1563673509
- Edition: 2nd
- Format: Paperback
- Copyright: 05/31/2005
- Publisher: Bloomsbury USA Academic
- Newer Edition
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Summary
A textbook for fashion professionals interested in improving forecasting abilities, this book combines the theories of fashion changes with the process of organizing and analyzing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation, and presentation.