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Entrepreneurship: A Contemporary Approach
ISBN: 9780030245947 | 003024594X
Edition: 4thFormat: Paperback
Publisher: South-Western College Pub
Pub. Date: 9/10/1997
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Learn how to be a successful entrepreneur with ENTREPRENEURSHIP! Presenting the most current thinking in this explosive field, this entrepreneurship text provides you with a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.
| PART 1 The Contemporary World of Entrepreneurship | 3 | (92) | |||
| 4 | (25) | |||
| ... MORE | (24) | |||
| 53 | (42) | |||
| 83 | (12) | |||
| PART 2 The Entrepreneurial Perspective | 95 | (96) | |||
| 96 | (25) | |||
| 121 | (26) | |||
| 147 | (44) | |||
| 174 | (17) | |||
| PART 3 Developing the Entrepreneurial Plan | 191 | (162) | |||
| 192 | (29) | |||
| 221 | (33) | |||
| 254 | (33) | |||
| 287 | (29) | |||
| 316 | (37) | |||
| PART 4 Initiating Entreneurial Ventures | 353 | (110) | |||
| 354 | (27) | |||
| 381 | (24) | |||
| 405 | (23) | |||
| 428 | (35) | |||
| 457 | (6) | |||
| PART 5 Growth and Development of Entrepreneurial Ventures | 463 | (102) | |||
| 464 | (27) | |||
| 491 | (29) | |||
| 520 | (45) | |||
| 552 | (13) | |||
| PART 6 Contemporary Challenges in Entrepreneurship | 565 | ||||
| 566 | (27) | |||
| 593 | (25) | |||
| 618 | ||||
| 649 |
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