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Entrepreneurship : A Contemporary Approach
ISBN: 9780030196041 | 0030196043
Edition: 5thFormat: Paperback
Publisher: South-Western College Pub
Pub. Date: 9/1/2000
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This market leader was the first of its kind to cover entrepreneurship in one entire text. Its practical step-by-step approach helps develop entrepreneurial skills. The revision of this successful text features the Internet and a chapter on "Quality and the Human Factor," as well as current management themes that will keep the text at the forefront of the market.
| PART 1 THE CONTEMPORARY WORLD OF ENTREPRENEURSHIP | 1 | (90) | |||
| 3 | (24) | |||
| 27 | ... MORE | |||
| 50 | (41) | |||
| 80 | (11) | |||
| PART 2 THE ENTREPRENEURIAL PERSPECTIVE | 91 | (96) | |||
| 93 | (26) | |||
| 119 | (26) | |||
| 145 | (42) | |||
| 171 | (16) | |||
| PART 3 DEVELOPING THE ENTREPRENEURIAL PLAN | 187 | (164) | |||
| 189 | (31) | |||
| 220 | (33) | |||
| 253 | (32) | |||
| 285 | (66) | |||
| 315 | (36) | |||
| PART 4 INITIATING ENTREPRENEURIAL VENTURES | 351 | (114) | |||
| 353 | (27) | |||
| 380 | (25) | |||
| 405 | (22) | |||
| 427 | (38) | |||
| 459 | (6) | |||
| PART 5 GROWTH AND DEVELOPMENT OF ENTREPRENEURIAL VENTURES | 465 | (98) | |||
| 467 | (26) | |||
| 493 | (30) | |||
| 523 | (40) | |||
| 553 | (10) | |||
| PART 6 CONTEMPORARY CHALLENGES IN ENTREPRENEURSHIP | 563 | (132) | |||
| 565 | (27) | |||
| 592 | (25) | |||
| 617 | (25) | |||
| 642 | (53) | |||
| 675 | (20) | |||
| Glossary | 695 | (15) | |||
| Credits | 710 | (6) | |||
| Name Index | 716 | (6) | |||
| Subject Index | 722 |
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