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Entrepreneurship : A Contemporary Approach

ISBN: 9780030196041 | 0030196043
Edition: 5th
Format: Paperback
Publisher: South-Western College Pub
Pub. Date: 9/1/2000

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This market leader was the first of its kind to cover entrepreneurship in one entire text. Its practical step-by-step approach helps develop entrepreneurial skills. The revision of this successful text features the Internet and a chapter on "Quality and the Human Factor," as well as current management themes that will keep the text at the forefront of the market.

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