E-Marketing
ISBN: 9780132147552 | 0132147556
Edition: 6thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 6/24/2011
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For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that ... MORE
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that ... MORE
Part 1: E-Marketing in Context
Chapter 1. Past, Present, and Future
Chapter 2. Strategic E-Marketing and Performance Metrics
Chapter 3. The E-Marketing Plan
Part 2: E-Marketing Environment
Chapter 4. Building Inclusive E-Markets
Chapter 5. Ethical and Legal Issues
Part 3: E-Marketing Strategy
Chapter 6. E-Marketing Research
Chapter 7. Consumer Behavior Online
Chapter 8. Segmentation, Targeting, Differentiation, and P... MORE
Chapter 1. Past, Present, and Future
Chapter 2. Strategic E-Marketing and Performance Metrics
Chapter 3. The E-Marketing Plan
Part 2: E-Marketing Environment
Chapter 4. Building Inclusive E-Markets
Chapter 5. Ethical and Legal Issues
Part 3: E-Marketing Strategy
Chapter 6. E-Marketing Research
Chapter 7. Consumer Behavior Online
Chapter 8. Segmentation, Targeting, Differentiation, and P... MORE
