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Economics : Principles, Applications and Tools
ISBN: 9780136076445 | 0136076440
Edition: 6thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2010
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O'Sullivan/Sheffrin/Perez 6e uses questions to drive student interest, then applications to illustrate concepts, and then tools to practice economic concepts.Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make. Unfortunately, many don't get answers to those questions when they complete the course.O'Sullivan/Sheffrin/Perez uses chapter opening questions, applications that explain and tie to those quest... MORE
| Introduction and Key Principles | |
| Introduction: What Is Economics? | p. 2 |
| The Key Principles of Economics | p. 28 |
| Exchange and Markets | p. 48 |
| Demand, Supply, and Market Equilibrium | p. 66 |
| The Basic Conceptsin Macroeconomics | |
| Measuring a Nationrsquo;s Production and Income | p. 98 |
| Unemployment and Inflation | p. 122 |
| The Economy in the Long Run | ... MORE|
| The Economy at Full Employment | p. 142 |
| Why Do Economies Grow? | p. 162 |
| Economic Fluctuations | |
| Aggregate Demand and Aggregate Supply | p. 190 |
| Fiscal Policy | p. 210 |
| The Income-Expenditure Model | p. 230 |
| Investment and Financial Markets | p. 262 |
| Money, Banking, and Monetary Policy | |
| Money and the Banking System | p. 280 |
| The Federal Reserve and Monetary Policy | p. 300 |
| Inflation, Unemployment, and Economic Policy | |
| Modern Macroeconomics: From the Short Run to the Long Run | p. 320 |
| The Dynamics of Inflation and Unemployment | p. 338 |
| Macroeconomic Policy Debates | p. 358 |
| The International Economy | |
| International Trade and Public Policy | p. 376 |
| The World of International Finance | p. 396 |
| A Closer Look at Demand and Supply | |
| Elasticity: A Measure of Responsiveness | p. 418 |
| Market Efficiency and Government Intervention | p. 448 |
| Consumer Choice Using Utility Theory | p. 472 |
| Market Structures and Pricing | |
| Production Technology and Cost | p. 504 |
| Perfect Competition | p. 526 |
| Monopoly and Price Discrimination | p. 552 |
| Market Entry and Monopolistic Competition | p. 574 |
| Oligopoly and Strategic Behavior | p. 590 |
| Table of Contents provided by Publisher. All Rights Reserved. |
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