Economics: Principles, Applications, and Tools
ISBN: 9780131479715 | 0131479717
Edition: 5thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2007
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For 2 semester courses covering Principles of Microeconomics or Macroeconomics. An Active Approach to Modern Economics. O'Sullivan/Sheffrin makes use of Active Learning Tools which get students involved in role-playing, help them apply concepts, and offer reinforcement of the material (tools include: Economic Experiments, Application Questions, and Test Your Understanding Questions). The text provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics 1) Opport... MORE
| Preface | p. xxi |
| Introduction and Key Principles | p. 1 |
| Introduction: What Is Economics? | p. 1 |
| Key Principles of Economics | p. 23 |
| Markets and Government in the Global Economy | p. 41 |
| Supply, Demand, and Market Equilibrium | p. 63 |
| A Closer Look at Supply and Demand | p. 95 |
| Elasticity: A Measure of Responsiveness | p. 95 |
| Market Efficiency and Govern... MORE | p. 119 |
| Consumer Choice | p. 145 |
| Market Structures and Pricing | p. 163 |
| Production and Cost | p. 163 |
| Perfect Competition: Short Run and Long Run | p. 187 |
| Monopoly | p. 213 |
| Entry and Monopolistic Competition | p. 235 |
| Oligopoly and Strategic Behavior | p. 251 |
| Using Market Power: Price Discrimination and Advertising | p. 277 |
| Controlling Market Power: Antitrust Policy and Deregulation | p. 293 |
| Spillovers and Information | p. 311 |
| Imperfect Information and Disappearing Markets | p. 311 |
| Public Goods, Taxes, and Public Choice | p. 329 |
| Environmental Policy | p. 349 |
| The Labor Market and Economic Challenges | p. 371 |
| The Labor Market | p. 371 |
| Economic Challenges: Poverty, Aging, and Health Care | p. 399 |
| The Basic Concepts in Macroeconomics | p. 417 |
| Measuring a Nation's Production and Income | p. 417 |
| Unemployment and Inflation | p. 437 |
| The Economy in the Long Run | p. 453 |
| Classical Economics: The Economy at Full Employment | p. 453 |
| Why Do Economies Grow? | p. 475 |
| Economic Fluctuations | p. 501 |
| Aggregate Demand and Aggregate Supply | p. 501 |
| Keynesian Economics and Fiscal Policy | p. 521 |
| Investment and Financial Intermediation | p. 553 |
| Money, Banking, and Monetary Policy | p. 571 |
| Money, the Banking System, and the Federal Reserve | p. 571 |
| Monetary Policy in the Short Run | p. 591 |
| Inflation, Unemployment, and Economic Policy | p. 611 |
| From the Short Run to the Long Run | p. 611 |
| The Dynamics of Inflation and Unemployment | p. 629 |
| Current Issues in Macroeconomic Policy | p. 651 |
| The International Economy | p. 669 |
| International Trade and Public Policy | p. 669 |
| The World of International Finance | p. 691 |
| Glossary | p. 1 |
| Answers to Odd Numbered Problems and Discussion Questions | p. 1 |
| Index | p. 1 |
| Photo Credits | p. 1 |
| Table of Contents provided by Syndetics. All Rights Reserved. |
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