Economics for Managers
ISBN: 9780136065524 | 013606552X
Edition: 2ndFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 4/2/2009
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For one semester MBA Managerial Economics coursesEconomics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied und... MORE
| Microeconomic Analysis | |
| Managers and Economics | |
| Demand, Supply, and Equilibrium Prices | |
| Demand Elasticities | |
| Economic Model of Consumer Choice | |
| Techniques for Understanding Consumer Demand and Behavior | |
| Production and Cost Analysis in the Short Run | |
| Production and Cost Analysis in the Long Run | |
| Isoquant Analysis | |
| Market Structure: Perfect Competition | |
| Market Structure: Monopoly and Monopolistic Competition | |
| Market Structure: Oligopoly | |
| Data Sources for Firm and Industry Analysis (on Web site) | |
| Pricing Strategies for the Firm | |
| Macroeconomic Analysis | |
| Measuring Macroeconomic Activity | |
| Data Sources for Measuring Aggregate Economic Activity | |
| Spending by Individuals, Firms, and Governments on Real Goods and Services | |
| Numerical Example of Equilibrium and the Multiplier | |
| Algebraic Derivation of the Aggregate Expenditure Function and the IS Curve | |
| The Role of Money in the Macro Economy | |
| Monetary Tools and the Market for Bank Reserves | |
| Deriving the LM Curve | |
| The Aggregate Model of the Macro Economy | |
| Specific and General Equations for the Aggregate Macro Model | |
| International and Balance of Payments Issues in the Macro Economy | |
| Specific and General Equations for the Balance of Payments | |
| Integration of the Frameworks 488 | |
| Combining Micro and Macro Analysis for Managerial Decision Making | |
| Table of Contents provided by Publisher. All Rights Reserved. |
