Economics for Managers
ISBN: 9780130924254 | 0130924253
Edition: 2ndFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2010
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For one semester MBA Managerial Economics courses.To be competitive in today's business environment, managers must understand how both Microeconomic and Macroeconomic forces must be considered when making business decisions. This is the only book that provides business students and MBA's with a thorough and applied understanding for both microeconomics and macroeconomics.
| Managers and economics | p. 2 |
| Multinationals bet on Brazil's recovery; GM, Nokia expect sustained expansion | p. 3 |
| Demand, supply, and equilibrium prices | p. 18 |
| Copper limbo : just how low can it go? | p. 19 |
| Demand elasticities | p. 50 |
| Higher fuel prices do little to alter motorists' habits | p. 51 |
| Techniques for understanding consumer demand and behavior | p. 92 |
| GM's re... MORE | p. 93 |
| Production and cost analysis in the short run | p. 122 |
| An efficiency drive : fast-food lanes, equipped with timers, get even faster | p. 123 |
| Production and cost analysis in the long run | p. 154 |
| U.S. ports are losing the battle to keep up with overseas trade | p. 155 |
| Market structure : perfect competition | p. 186 |
| Anxious days in potatoland : competitive forces threaten to knock Idaho from top | p. 187 |
| Market structure : monopoly and monopolistic competition | p. 212 |
| As SBC wars with regulators, local phone competition stalls | p. 213 |
| Market structure : oligopoly | p. 244 |
| Upstart's tactics allow it to fly in friendly skies of a big rival | p. 245 |
| Pricing strategies for the firm | p. 272 |
| "What do restaurants really pay for meals?" | p. 273 |
| Measuring macroeconomic activity | p. 302 |
| Manufacturers are showing some faint signs of recovery | p. 303 |
| Spending by individuals, firms, and governments of real goods and services | p. 334 |
| The role of money in the macro economy | p. 380 |
| Fed leaves rates unchanged, offers first hint of future tightening | p. 381 |
| The aggregate model of the macro economy | p. 410 |
| Economic growth slows far more than expected | p. 411 |
| International and balance of payments issues in the macro economy | p. 452 |
| Combining micro and macro analysis for managerial decision making | p. 488 |
| VW factories in Brazil look to export markets | p. 489 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
