E-commerce, 2013
ISBN: 9780132730358 | 0132730359
Edition: 9thFormat: Paperback
Publisher: PEARSON
Pub. Date: 11/26/2012
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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
Chapter 1: The Revolution Continues
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
Chapter 5: E-commerce Security and Payment Systems
Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local
... MORE
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retailing and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
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