9780205645282

The text demonstrates how the theory, methods, and insights of cultural anthropology can influence, in a positive way, the conduct of international business operations, be they negotiating, managing, or marketing.KEY TOPICS: It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.MARKET: For cross-cultural trainers and human resources personnel.

Gary Ferraro, Professor Emeritus of Anthropology at the University of North Carolina at Charlotte, received his BA in history from Hamilton College and his MA and PhD degrees from Syracuse University. He has been a Fulbright Scholar at the University of Swaziland in Southern Africa (1979-80) and again at Masaryk University in the Czech Republic (2003), and has served twice as a visiting professor of anthropology in the University of Pittsburgh's Semester at Sea Program, a floating university that travels around the world. He has conducted research for extended periods of time in Kenya and Swaziland and has traveled widely throughout many other parts of the world. He has served as a consultant/trainer for such organizations as USAID, the Peace Corps, the World Bank, IBM, Georgia Pacific, Duke Energy, and J.M. Huber, among others. From l996 to 2000 Dr. Ferraro served as the Director of the Intercultural Training Institute at UNC-Charlotte, a consortium of cross cultural trainers/educators from academia and business, designed to help regional organizations cope with cultural differences at home and abroad. In 2000 he became the president of Intercultural Associates, a private firm specializing in cross cultural training, consulting, and coaching. In addition to a number of articles in professional journals, he is the author of:

· THE TWO WORLDS OF KAMAU (1978),

· THE CULTURAL DIMENSION OF INTL. BUSINESS (l990, l994, l998, 2002, 2006, and 2010)

· CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE (1992, 1995, 1998, 2001, 2004, 2006, 2008 and 2010)

· APPLYING CULTURAL ANTHROPOLOGY: READINGS (1998)

· GLOBAL BRAINS: KNOWLEDGE AND COMPETENCIES FOR THE 21^ST CENTURY (2002)

· CLASSIC READINGS IN CULTURAL ANTHROPOLOGY (2004, 2009)

Preface	p. vii
Cultural Anthropology and International Business	p. 1
Introduction: Global Connections	p. 1
The Anthropological Perspective	p. 6
Cultural Anthropology and Business	p. 10
Culture and International Business	p. 12
The Need for Greater Awareness of the Cultural Environment	p. 14
International Competency-A National Problem	p. 16
Culture and International Business: A Conceptual Approach	p. 19
Culture Defined	p. 19
Culture Is Learned	p. 21
Culture Influences Biological Processes	p. 23
Cultural Universals	p. 26
Economic Systems	p. 26
Marriage and Family Systems	p. 27
Educational Systems	p. 29
Social Control Systems	p. 29
Supernatural Belief Systems	p. 30
Cultural Change	p. 31
Ethnocentrism	p. 35
Cultures Are Integrated Wholes	p. 37
Some Precautions	p. 41
Corporations Also Have Cultures	p. 43
Cultural Differences in Business: Challenges and Opportunities	p. 48
Crass-Cultural Scenarios	p. 50
Communicating across Cultures: Language	p. 53
The Need for Linguistic Proficiency in International Business	p. 54
Linguistic Diversity	p. 58
Language and Culture	p. 60
The Influence of Culture on Language	p. 60
The Influence of Language on Culture	p. 62
Language Mirrors Values	p. 64
Linguistic Style	p. 66
Language and Social Context	p. 69
Some Additional Complicating Factors	p. 72
Slang	p. 72
Euphemisms	p. 73
Proverbs	p. 74
Verbal Dueling	p. 75
Humor	p. 76
Conversational Taboos	p. 77
New Modes of Communication in the Twenty-First Century	p. 78
Conclusion	p. 79
Cross-Cultural Scenarios	p. 80
Communicating across Cultures: The Nonverbal Dimension	p. 82
The Nature of Nonverbal Communication	p. 82
Body Posture	p. 85
Hand Gestures	p. 88
Facial Expressions	p. 91
Gaze	p. 93
Proxemics	p. 95
Bodily Contact (Touching)	p. 98
Conclusion	p. 102
Cross-Cultural Scenarios	p. 103
Contrasting Cultural Values	p. 106
The Individual-Collective Dimension	p. 109
How This Value Plays Out in the Two Types of Societies	p. 110
Implications for Business	p. 112
The Equality-Hierarchy Dimension	p. 113
How This Value Plays Out in the Two Types of Societies	p. 114
Implications for Business	p. 115
The Tough-Tender Dimension	p. 116
How This Value Plays Out in the Two Types of Societies	p. 117
Implications for Business	p. 119
The Uncertainty-Avoidance Dimension	p. 120
How This Value Plays Out in the Two Types of Societies	p. 122
Implications for Business	p. 123
The Time Dimension	p. 123
Precise versus Loose Reckoning of Time	p. 123
Sequential versus Synchronized Time	p. 125
Past, Present, and Future Orientations	p. 126
How This Value Plays Out in Different Types of Societies	p. 128
Implications for Business	p. 129
Conclusion	p. 129
Cross-Cultural Scenarios	p. 130
Negotiating across Cultures	p. 134
The Nature of Cross-Cultural Negotiation	p. 136
Where to Negotiate	p. 137
Effective Strategies for International Negotiators	p. 139
Avoid Cultural Cluelessness	p. 139
Concentrate on Long-Term Relationships, Not Short-Term Contracts	p. 140
Focus on the Interests behind the Positions	p. 141
Avoid Overreliance on Cultural Generalizations	p. 143
Be Sensitive to Timing	p. 144
Remain Flexible	p. 146
Prepare Carefully	p. 147
Learn to Listen, Not Just Speak	p. 149
Be Realistic about How Others View Us	p. 150
Act Ethically and with Integrity	p. 153
The Use of Interpreters	p. 155
The Global Negotiator	p. 156
Cross-Cultural Scenarios	p. 157
Coping with Culture Shock	p. 160
The Nature of Culture Shock	p. 160
Minimizing Culture Shock	p. 166
Cross-Cultural Scenarios	p. 172
Developing Global Managers	p. 175
Selection	p. 178
Communication Skills	p. 179
Personality Traits	p. 180
Motivation	p. 180
Family Circumstances	p. 180
CCT	p. 183
Repatriation	p. 187
Global Managers for the Twenty-First Century	p. 190
Cross-Cultural Scenarios	p. 196
Cross-Cultural Scenario Discussions	p. 199
Locating Relevant Cultural Information	p. 209
The Traditional Anthropological Approach	p. 209
Culture-Specific Associations	p. 210
Some Country-Specific Sources	p. 210
U.S. Government Sources	p. 211
Sources of Country-Specific News and Current Events	p. 211
The Electronic Library	p. 212
Human Resources for Culture-Specific Information	p. 213
One's Own Company	p. 213
Academia	p. 213
Foreign Trade Offices	p. 214
Private-Sector Consultants and Trainers	p. 214
The Search for Cultural Information Upon Arrival	p. 215
In-Country Documentary Resources	p. 215
In-Country Human Resources	p. 216
Conclusion	p. 217
References	p. 218
Photo Credits	p. 222
Index	p. 223
Table of Contents provided by Ingram. All Rights Reserved.

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Cultural Dimension of International Business

Cultural Dimension of International Business

0205645283

Summary

Author Biography

Table of Contents

Supplemental Materials