Common Culture
ISBN: 9780205645770 | 0205645771
Edition: 6thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2010
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From Barbie to the Internet, the Simpsons to the malls, this engaging book on pop culture can help readers develop writing skills while reading and thinking about subjects they find inherently interesting. It contains essays addressing pop culture topics along with suggestions for further reading. Topics covered in the essays include advertising, television, popular music, cyberculture, sports, and movies. Because of its several comprehensive indexes, this book is an excellent reference work for writers and analysts of popular culture.
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| Preface | p. ix |
| Reading and writing About American Popular Culture | p. 1 |
| What Is Popular Culture? | p. 2 |
| Why Study Popular Culture? | p. 4 |
| Active Reading | p. 6 |
| Strategies for Actively Reading a Text | p. 7 |
| An Active Reading Casebook: Three Selections About Barbie | p. 8 |
| Preparing to Read | p. 9 |
| Reading and Annotating | p. 9 |
| ... MORE | p. 10 |
| Rereading | p. 10 |
| Reviewing | p. 11 |
| Reading Pop Cultural Criticism | p. 12 |
| The Indignation of Barbie | p. 12 |
| Reading Academic Analysis | p. 15 |
| "Seen Through Rose-Tinted Glasses": The Barbie Doll in American Society | p. 15 |
| Reading Images | p. 21 |
| Preparing to Read | p. 22 |
| Reading and Annotating | p. 23 |
| Rereading | p. 24 |
| Reviewing | p. 25 |
| The Writing Process | p. 26 |
| Prewriting | p. 27 |
| Freewriting | p. 27 |
| Clustering | p. 28 |
| Outlining | p. 29 |
| Drafting | p. 31 |
| Thesis and Thesis Statement | p. 31 |
| Opening Paragraphs | p. 32 |
| Supporting Paragraphs | p. 32 |
| Evidence | p. 33 |
| Conclusions | p. 35 |
| Distancing | p. 36 |
| Revising | p. 36 |
| Revision Checklist | p. 37 |
| Writing Research on Popular Culture | p. 38 |
| Modern Language Association Documentation Format | p. 41 |
| American Psychological Association Documentation Format | p. 42 |
| Sample Student Essay | p. 43 |
| Role-Model Barbie: Now and Forever? | p. 43 |
| Advertising | p. 46 |
| Approaches to Advertising | p. 49 |
| The Cult You're In | p. 49 |
| Salespeak | p. 54 |
| Advertising's Fifteen Basic Appeals | p. 71 |
| How Advertising Informs to Our Benefit | p. 89 |
| Gender in Advertising | p. 102 |
| You're Soaking In It | p. 102 |
| Beefcake and Cheesecake: Insights for Advertisers | p. 112 |
| Television | p. 135 |
| The Cultural Influences of Television | p. 137 |
| Life According to TV | p. 137 |
| Television Addiction Is No Mere Metaphor | p. 147 |
| Watching TV Makes You Smarter | p. 156 |
| Gin, Television, and Social Surplus | p. 168 |
| Infotainment | p. 175 |
| Losing Our Religion | p. 175 |
| Amusing Ourselves to Death with Television News: Jon Stewart, Neil Postman, and the Huxleyan Warning | p. 191 |
| "'Fake" News versus "Real" News as Sources of Political Information: The Daily Show and Postmodern Political Reality," | p. 201 |
| Popular Music | p. 227 |
| Is Hip-Hop Dead? | p. 229 |
| Rap and Race: It's Got a Nice Beat, But What About the Message? | p. 229 |
| The Miseducation of Hip-Hop | p. 244 |
| 5 Things That Killed Hip-Hop | p. 253 |
| Music and Contemporary Culture | p. 263 |
| The Money Note: Can the Record Business Be Saved? | p. 263 |
| "Take Those Old Records Off the Shelf": Youth and Music Consumption in the Postmodern Age | p. 288 |
| Sex and Drugs and Rock 'n' Roll: Urban Legends and Popular Music | p. 310 |
| In Perfect Harmony: Popular Music and Cola Advertising | p. 328 |
| Technology | p. 357 |
| Technology, Individuals, and Communities | p. 359 |
| Breaking Down Borders: How Technology Transforms the Private and Public Realms | p. 359 |
| The Judgment of Thamus | p. 363 |
| Applications | p. 377 |
| Gaming | p. 377 |
| The Labor of Fun: How Video Games Blur the Boundaries of Work and Play | p. 377 |
| Good Video Games, the Human Mind, and Good Learning | p. 383 |
| Facebook, MySpace, and Social Networking | p. 408 |
| You Have Been Poked: Exploring the Uses and Gratifications of Facebook Among Emerging Adults | p. 408 |
| Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life | p. 422 |
| Sports and Games | p. 453 |
| Sport, Stars, and Society | p. 455 |
| Life on the Edge | p. 455 |
| Champion of the World | p. 464 |
| The Unbeautiful Game | p. 468 |
| Discipline and Push-Up: Female Bodies, Femininity, and Sexuality in Popular Representations of Sports Bras | p. 480 |
| Games We Play | p. 508 |
| Jack of Smarts: Why the Internet Generation Loves to Play Poker | p. 508 |
| The Search for Marvin Gardens | p. 513 |
| The Meaning of Life | p. 524 |
| Fixing Kids' Sports | p. 537 |
| Movies | p. 550 |
| Film and American Culture | p. 552 |
| The Way We Are | p. 552 |
| The Politics of Moviemaking | p. 562 |
| Raising the Dead: Unearthing the Nonliterary Origins of Zombie Cinema | p. 572 |
| Apatow and Tarantino: Two Contemporary Filmmakers | p. 591 |
| A Fine Romance | p. 591 |
| Freaks, Geeks, and Mensches: Judd Apatow's Comedies of the Mature | p. 603 |
| Pulp Fiction | p. 609 |
| She'll Kill Bill While You Chill | p. 617 |
| For Further Reading: A Common Culture Bibliography | p. 627 |
| Acknowledgments | p. 633 |
| Index by Author and Title | p. 637 |
| Index by Rhetorical Mode | p. 640 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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