Common Culture
ISBN: 9780205171781 | 0205171788
Edition: 7thFormat: Paperback
Publisher: Longman
Pub. Date: 7/22/2011
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This popular culture reader helps students develop critical and analytical skills and write clear prose while immersing themselves in subjects they find interesting: advertising, television, popular music, technology, sports, and movies.
| Preface | p. xi |
| Reading and Writing About American Popular Culture | p. 1 |
| What Is Popular Culture? | p. 2 |
| Why Study Popular Culture? | p. 4 |
| Active Reading | p. 6 |
| Strategies for Actively Reading a Text | p. 7 |
| An Active Reading Casebook: Three Selections About Barbie | p. 8 |
| Preparing to Read | p. 9 |
| Reading and Annotating | p. 9 |
| ... MORE | p. 10 |
| Rereading | p. 10 |
| Reviewing | p. 11 |
| Reading Pop Cultural Criticism | p. 12 |
| The Indignation of Barbie | p. 12 |
| Reading Academic Analysis | p. 15 |
| ôSeen Through Rose-Tinted Glasses:ö The Barbie Doll in American Society | p. 15 |
| Reading Images | p. 21 |
| Preparing to Read | p. 22 |
| Reading and Annotating | p. 23 |
| Rereading | p. 24 |
| Reviewing | p. 25 |
| The Writing Process | p. 26 |
| Prewriting | p. 27 |
| Freewriting | p. 27 |
| Clustering | p. 28 |
| Outlining | p. 29 |
| Drafting | p. 31 |
| Thesis and Thesis Statement | p. 31 |
| Opening Paragraphs | p. 32 |
| Supporting Paragraphs | p. 32 |
| Evidence | p. 33 |
| Conclusions | p. 35 |
| Distancing | p. 36 |
| Revising | p. 36 |
| Revision Checklist | p. 37 |
| Writing Research on Popular Culture | p. 38 |
| Modern Language Association Documentation Format | p. 41 |
| American Psychological Association Documentation Format | p. 42 |
| Sample Student Essay | p. 43 |
| Role-Model Barbie: Now and Forever? | p. 43 |
| Advertising | p. 46 |
| Approaches to Advertising | p. 49 |
| The Cult You're In | p. 49 |
| Advertising's Fifteen Basic Appeals | p. 54 |
| How Advertising Informs to Our Benefit | p. 73 |
| The Future of Advertising | p. 86 |
| Jesus Is a Brand of Jeans | p. 86 |
| Interview with Mark Crispin Miller, PBS Frontline | p. 93 |
| The Post Advertising Age | p. 101 |
| The Brain: Marketing to Your Mind | p. 109 |
| Television | p. 115 |
| The Cultural Influences of Television | p. 117 |
| Society's Storyteller: How TV Creates the Myths by Which We Live | p. 117 |
| Television Addiction Is No Mere Metaphor | p. 123 |
| Watching TV Makes You Smarter | p. 131 |
| Gin, Television, and Social Surplus | p. 144 |
| Infotainment | p. 151 |
| Losing Our Religion | p. 151 |
| Amusing Ourselves to Death with Television News | p. 168 |
| ôFakeö News versus ôRealö News as Sources of Political Information: The Daily Show and Postmodern Political Reality | p. 178 |
| Popular Music | p. 203 |
| Is Hip-Hop Dead? | p. 205 |
| 5 Things That Killed Hip-Hop, J-Zone | p. 205 |
| Word: Jay-Z's ôDecodedö and the Language of Hip-Hop | p. 214 |
| The Year Hip-Hop Invented Sex | p. 225 |
| The Miseducation of Hip-Hop | p. 234 |
| Music and Contemporary Culture | p. 243 |
| The Money Note: Can the Record Business Be Saved? | p. 243 |
| How to Save the Music Business | p. 268 |
| Sex and Drugs and Rock 'n' Roll: Urban Legends and Popular Music | p. 276 |
| Technology | p. 295 |
| Engine of Liberation | p. 297 |
| The Judgment of Thamus | p. 305 |
| Computers, the Internet, and You | p. 319 |
| Breaking Down Borders: How Technology Transforms the Private and Public Realms | p. 319 |
| The Data-Driven Life | p. 323 |
| Is Google Making Us Stupid? | p. 336 |
| Meet Your iBrain | p. 347 |
| Sports | p. 359 |
| Sport and Society | p. 361 |
| The Roar of the Crowd | p. 361 |
| Life on the Edge | p. 371 |
| Fixing Kids' Sports | p. 380 |
| Champion of the World | p. 391 |
| Football: A Gridiron Case Study | p. 396 |
| The Boy Who Died of Football | p. 396 |
| Does Football Have a Future? | p. 414 |
| The Unbeautiful Game | p. 436 |
| Movies | p. 451 |
| Film and American Culture | p. 453 |
| The Way We Are | p. 453 |
| Fight Club: A Ritual Cure for the Spiritual Ailment of American Masculinity | p. 463 |
| From Chick Flicks to Millennial Blockbusters: Spinning Female-Driven Narratives into Franchises | p. 487 |
| Raising the Dead: Unearthing the Nonliterary Origins of Zombie Cinema | p. 507 |
| Two Contemporary Filmmakers | p. 524 |
| A Fine Romance | p. 524 |
| Freaks, Geeks, and Mensches: Judd Apatow's Comedies of the Mature | p. 536 |
| Mama's Gun | p. 542 |
| How Do You Solve a Problem Like Madea? | p. 553 |
| For Further Reading: A Common Culture Bibliography | p. 561 |
| Credits | p. 566 |
| Index by Author and Title | p. 570 |
| Index by Academic Discipline | p. 572 |
| Index by Rhetorical Mode | p. 574 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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