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Business Research Methods (with Qualtrics Card)
Business Research Methods (with Qualtrics Card)
- ISBN 13:
9781439080672
- ISBN 10:
1439080674
- Edition: 8th
- Format: Hardcover
- Copyright: 08/17/2009
- Publisher: South-Western College Pub
- Newer Edition
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Summary
BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age.
