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Business Research Methods

9780030258176

Business Research Methods

  • ISBN 13:

    9780030258176

  • ISBN 10:

    0030258170

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 07/29/1999
  • Publisher: South-Western College Pub
  • Newer Edition
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Summary

This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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