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Business and Its Environment
ISBN: 9780131873551 | 0131873555
Edition: 6thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2010
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For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, and Business and Public Responsibility. Business and Its Environment, the best-selling text, brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.
| Strategy And The Nonmarket Environment | |
| Market and Nonmarket Environments | |
| Integrated Strategy | |
| The News Media and Nonmarket Issues | |
| Private Politics | |
| Integrative Case: Anatomy of a Campaign: Rainforest Action Network and Citigroup | |
| Nonmarket Strategies And Government Institutions | |
| Political Theory and Government Institutions | |
| Politi... MORE | |
| Formulating Political Strategies | |
| Implementing Political Strategies | |
| Integrative Case: CAFE Standards 2002 | |
| Government And Markets | |
| Antitrust: Economics, Law, and Politics | |
| Regulation: Law, Economics, and Politics | |
| Environmental Protection: Economics, Politics, and Management | |
| Law and Markets | |
| Information Industries and Nonmarket Issues | |
| Integrative Case: Pharmaceutical Switching | |
| International Political Economy | |
| The Political Economy of Japan | |
| The Political Economy of the European Union | |
| China: History, Culture, and Political Economy | |
| The Political Economy of International Trade Policy | |
| Integrative Case: Toys / Us and Globalization | |
| Ethics And Responsibility | |
| Corporate Social Responsibility | |
| Ethics Systems: Utilitarianism | |
| Ethics Systems: Rights and Justice | |
| Implementing Ethics Systems | |
| Ethics Issues in International Business | |
| Integrative Case: GlaxoSmithKline and AIDS Drugs Policy | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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