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Business and Its Environment

ISBN: 9780130470645 | 0130470643
Edition: 4th
Format: Hardcover
Publisher: PRENTICE HALL
Pub. Date: 1/1/2003

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SummaryTable of Contents
This book provides a new approach to management and strategy in the business environment by addressing the issues that arise when a firm is embedded in the nonmarket environment, or the legal, political, and social context in which the firm is embedded. Its approach is a managerial one, rather than a public policy or social responsibility perspective, and focuses on issues of importance to managers of firms, emphasizing analysis and reasoning as the foundations for forming effective and responsible business strategies. The book gives conceptua... MORE

I. STRATEGY AND THE NONMARKET ENVIRONMENT.

1. Market and Nonmarket Environments.
2. Integrated Strategy.
3. The News Media and the Nonmarket Issues.
4. Private Nonmarket Action.

II. NONMARKET STRATEGIES AND GOVERNMENT INSTITUTIONS.

5. Political Theory and Government Institutions.
6. Political Analysis for Business.
7. Formulating Politic... MORE
8. Implementing Political Strategies.

III. GOVERNMENT AND MARKETS.

9. Antitrust: Economics, Law, and Politics.
10. Regulation: Law, Economics, and Politics.
11. Environmental Protection: Economics, Politics, and Management.
12. Law and Markets.
13. Information Industries and Nonmarket Issues.

IV. INTERNATIONAL POLITICAL ECONOMY.

14. The Political Economy of Japan.
15. The Political Economy of the European Union.
16. China: History, Culture, and Political Economy.
17. The Political Economy of International Trade.

V. ETHICS AND RESPONSIBILITY.

18. Corporate Social Responsibility.
19. Ethics Systems: Utilitarianism.
20. Ethics Systems: Rights and Justice.
21. Implementing Ethics Systems.
22. Ethics Issues in International Business.

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