Business and Administrative Communication
ISBN: 9780073525037 | 0073525030
Edition: 8thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 10/22/2007
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This Eighth Edition of Business and Administrative Communication by Donna Kienzler and Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Lockers text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented in the classroom and to the students careers.Kitty Lockers text also conveys the best possible advice to students through its research base; the authors reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings InSites, Grademax, Manager's Hotseat for Business Communication round out the learning experience with Business and Administrative Communication.
| The Building Blocks of Effective Messages | |
| Business Communication, Management, and Success | |
| Adapting Your Message to Your Audience | |
| Building Goodwill | |
| Making Your Writing Easy to Read | |
| Planning, Composing, and Revising | |
| Designing Documents, Data Displays, and Visuals | |
| Job Hunting | |
| Resumes | |
| Job Application Let... MORE | |
| Job Interviews, Follow-Up Messages, Job Offers, and First Jobs | |
| Basic Business Messages | |
| Informative and Positive Messages | |
| Negative Messages | |
| Persuasive and Sales Messages | |
| Interpersonal Communication | |
| Communicating across Cultures | |
| Working and Writing in Groups | |
| Reports | |
| Planning, Proposing, and Researching Reports | |
| Analyzing Information and Writing Reports | |
| Making Oral Presentations | |
| Appendices | |
| Formats for Letters, Memos, and E-Mail Messages | |
| Writing Correctly C Video Cases to Accompany Manager’s Hot Seat DVD | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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