FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$76.80
Sorry, this item is currently unavailable.
Brief Penguin Handbook, The (with What Every Student Should Know About Using a Handbook)
ISBN: 9780205585731 | 0205585736
Edition: 2ndFormat: Package
Publisher: Longman
Pub. Date: 1/1/2006
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
Expressly created to engage the visual and technological interests of today's students, The Brief Penguin Handbook revolutionized the way handbooks present information and ideas.With a highly visual design, unique coverage of visual rhetoric and visual literacy, superior coverage of technology, and distinctive coverage of writing for different purposes, the first edition established itself as the best-selling handbook to enter the market in fifteen years. The second edition of this extraordinary handbook continues to lead the market with enhanc... MORE
| Composing in a Visual Era | |
| Introduction: Writing for Different Purposes in Different Media | |
| The Rhetorical Situation | |
| The rhetorical triangle | |
| A writer's audience | |
| A writer's ethos | |
| A writer's purpose | |
| Words, Images, and Graphics | |
| Multimedia writing | |
| Communicating with words, images, and graphics | ... MORE |
| Where images and graphics work best | |
| Where words work best | |
| Planning, Drafting, and Revising | |
| Planning and Drafting | |
| Establish your goals | |
| Explore your topic | |
| Write a working thesis | |
| Plan a strategy | |
| Compose a draft | |
| Write as a member of a team | |
| Stay organized | |
| Composing Paragraphs | |
| Focus your paragraphs | |
| Organize your paragraphs | |
| Make your paragraphs coherent | |
| Consider paragraph length | |
| Link across paragraphs | |
| Write effective beginning and ending paragraphs | |
| Rewriting, Editing, and Proofreading | |
| Switch from writer to reader | |
| Learn strategies for rewriting | |
| Respond to other writers' drafts | |
| Edit for particular goals | |
| Proofread carefully | |
| Learn to edit the writing of others | |
| Writing in College and Beyond | |
| Critical Reading and Viewing | |
| Two kinds of reading and viewing | |
| Critical reading | |
| Verbal fallacies | |
| Critical viewing | |
| Visual fallacies | |
| Analyzing Verbal and Visual Texts | |
| The aim of analysis | |
| Analyze the context and the text | |
| Develop and organize a rhetorical analysis | |
| Sample rhetorical analysis | |
| Analyze images and other kinds of visual texts | |
| Writing to Reflect | |
| Find a reflective topic | |
| Identify a focus | |
| Develop a response | |
| Sample reflective essay | |
| A reflective magazine article | |
| Writing to Inform | |
| Find an informative topic | |
| Narrow your topic and write a thesis | |
| Develop and organize your ideas | |
| Sample informative essay | |
| An informative brochure | |
| Writing to Persuade | |
| Find an arguable topic | |
| Make an arguable claim | |
| Develop and organize good reasons | |
| Sample proposal argument | |
| A persuasive Web site | |
| A persuasive letter of application and rFsumF | |
| Designing and Presenting | |
| Design Basics | |
| Create visual relationships | |
| Make similar items looks similar | |
| Make different items look different | |
| Understand type styles | |
| Illustrations, Tables, and Charts | |
| Illustrations | |
| Image editors | |
| Formats and printers | |
| Tables | |
| Charts and graphs | |
| Verbal and Visual Presentations | |
| Plan a presentation | |
| Design effective visuals | |
| Deliver a presentation with visuals | |
| Writing for the Web | |
| Plan a Web site | |
| Define specific goals | |
| Design for the Web | |
| Researching | |
| Planning Your Research | |
| Analyze the research task | |
| Set a schedule | |
| Find a topic that interests you | |
| Ask a question and draft a working thesis | |
| Decide what kind of research you need to do | |
| Plan your field research | |
| Finding Print Sources in Libraries | |
| Determine what kinds of sources you will need | |
| Identify keywords | |
| Find books | |
| Find journal articles | |
| Find newspaper articles | |
| Start a working bibliography | |
| Finding Sources Online | |
| Database sources versus Web sources | |
| Find articles and other sources in library databases | |
| Table of Contents provided by Publisher. All Rights Reserved. |
Related Products
BRIEF PENGUIN HANDBOOK WITH EX...
Brief Penguin Handbook with Ex...
Brief Penguin Handbook with Ex...
