Brief Penguin Handbook, The (book alone)
ISBN: 9780321245311 | 0321245318
Edition: 2ndFormat: Spiral Bound
Publisher: Longman
Pub. Date: 1/1/2006
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| Composing in a Visual Era | |
| Introduction: Writing for Different Purposes in Different Media | |
| The Rhetorical Situation | |
| The rhetorical triangle | |
| A writer's audience | |
| A writer's ethos | |
| A writer's purpose | |
| Words, Images, and Graphics | |
| Multimedia writing | |
| Communicating with words, images, and graphics | ... MORE |
| Where images and graphics work best | |
| Where words work best | |
| Planning, Drafting, and Revising | |
| Planning and Drafting | |
| Establish your goals | |
| Explore your topic | |
| Write a working thesis | |
| Plan a strategy | |
| Compose a draft | |
| Write as a member of a team | |
| Stay organized | |
| Composing Paragraphs | |
| Focus your paragraphs | |
| Organize your paragraphs | |
| Make your paragraphs coherent | |
| Consider paragraph length | |
| Link across paragraphs | |
| Write effective beginning and ending paragraphs | |
| Rewriting, Editing, and Proofreading | |
| Switch from writer to reader | |
| Learn strategies for rewriting | |
| Respond to other writers' drafts | |
| Edit for particular goals | |
| Proofread carefully | |
| Learn to edit the writing of others | |
| Writing in College and Beyond | |
| Critical Reading and Viewing | |
| Two kinds of reading and viewing | |
| Critical reading | |
| Verbal fallacies | |
| Critical viewing | |
| Visual fallacies | |
| Analyzing Verbal and Visual Texts | |
| The aim of analysis | |
| Analyze the context and the text | |
| Develop and organize a rhetorical analysis | |
| Sample rhetorical analysis | |
| Analyze images and other kinds of visual texts | |
| Writing to Reflect | |
| Find a reflective topic | |
| Identify a focus | |
| Develop a response | |
| Sample reflective essay | |
| A reflective magazine article | |
| Writing to Inform | |
| Find an informative topic | |
| Narrow your topic and write a thesis | |
| Develop and organize your ideas | |
| Sample informative essay | |
| An informative brochure | |
| Writing to Persuade | |
| Find an arguable topic | |
| Make an arguable claim | |
| Develop and organize good reasons | |
| Sample proposal argument | |
| A persuasive Web site | |
| A persuasive letter of application and resume | |
| Designing and Presenting | |
| Design Basics | |
| Create visual relationships | |
| Make similar items looks similar | |
| Make different items look different | |
| Understand type styles | |
| Illustrations, Tables, and Charts | |
| Illustrations | |
| Image editors | |
| Formats and printers | |
| Tables | |
| Charts and graphs | |
| Verbal and Visual Presentations | |
| Plan a presentation | |
| Design effective visuals | |
| Deliver a presentation with visuals | |
| Writing for the Web | |
| Plan a Web site | |
| Define specific goals | |
| Design for the Web | |
| Researching | |
| Planning Your Research | |
| Analyze the research task | |
| Set a schedule | |
| Find a topic that interests you | |
| Ask a question and draft a working thesis | |
| Decide what kind of research you need to do | |
| Plan your field research | |
| Finding Print Sources in Libraries | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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