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Web Design : Introductory Concepts and Techniques

ISBN: 9780619254865 | 0619254866
Edition: 2nd
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 12/1/2005

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SummaryTable of Contents
This second edition explains the connection between a detailed design plan that considers audience needs, site purpose, and various technical issues of a successful Web site.
Web Design
An Introduction to the Environment and the Tools
Introduction
1(1)
... MORE
The Internet and the World Wide Web
2(3)
Accessing Information on the Web
5(2)
Dial-Up Lines
5(1)
Dedicated Lines
6(1)
Cable Television Lines
7(1)
Fixed Wireless
7(1)
Selecting a Service Provider
7(2)
Web Browsers
9(5)
Alternative Web Page Viewing Devices
11(1)
Search Engines/Portals
11(3)
Impact of the Internet and the Web
14(4)
Communication
15(1)
Education
16(1)
Entertainment
17(1)
Business
18(1)
Types of Web Sites
18(5)
Personal
19(1)
Organization/Topical
20(1)
Commercial
21(2)
Researching Web Technologies
23(1)
Tools for Creating Web Pages
23(3)
Hypertext Markup Language (HTML)
23(1)
eXtensible Markup Language (XML), eXtensible HTML (XHTML), and Wireless Markup Language (WML)
23(1)
Cascading Style Sheets (CSS)
24(1)
Scripting Languages
24(1)
Microsoft Office Applications
25(1)
WYSIWYG Editors
25(1)
Web Design Roles
26(2)
Creative Role
27(1)
Hi-Tech Role
27(1)
Oversight Role
28(1)
Chapter Summary
28(2)
Key Terms
30(1)
Checkpoint
31(3)
At Issue
34(1)
Hands On
35(1)
Team Approach
36(1)
Case Study
37(2)
Web Publishing Fundamentals
Introduction
39(1)
Advantages of Web Publishing
40(4)
Timely Content
40(1)
Connectivity
41(2)
Reduced Production Costs
43(1)
Rapid and Economical Delivery
43(1)
Basic Design Principles
44(6)
Balance and Proximity
44(2)
Contrast and Focus
46(1)
Unity
47(3)
Writing for the Web
50(6)
Accurate
51(1)
Easily Read
51(2)
Understandable
53(2)
Comprehensive and Concise
55(1)
Color and the Web
56(2)
Impact of Color
56(1)
RGB System
57(1)
Noteworthy Issues Regarding Web Development
58(5)
Technical
58(2)
Legal and Ethical Considerations
60(2)
Universal Access
62(1)
Chapter Summary
63(1)
Key Terms
64(1)
Checkpoint
65(3)
At Issue
68(1)
Hands On
69(1)
Team Approach
70(1)
Case Study
71(2)
Planning a Successful Web Site: Part 1
Introduction
73(1)
Step 1: Define the Purpose
74(2)
Determine Your Goals
74(1)
Determine Your Objectives
75(1)
Step 2: Identify the Audience
76(1)
Define the Needs of Your Audience
76(1)
Develop the Audience Profile
76(1)
Step 3: Plan the Content
77(9)
Choosing Value-Added Content
78(1)
Types of Web Content
78(6)
Dynamically Generated Content
84(2)
Organizing and Safeguarding Web Site Content
86(1)
Step 4: Plan the Structure
86(3)
Linear/Tutorial Structure
86(1)
Random Structure
87(1)
Hierarchical Structure
87(2)
Preparing for Step 5
89(4)
Home Page
89(2)
Splash Page
91(1)
Underlying Pages
92(1)
Chapter Summary
93(2)
Key Terms
95(1)
Checkpoint
96(3)
At Issue
99(1)
Hands On
100(1)
Team Approach
101(2)
Case Study
103(2)
Planning a Successful Web Site: Part 2
Introduction
105(1)
Page Size and Information Placement
106(1)
Step 5: Plan the Web Pages
107(1)
Establish a Visual Connection
107(10)
Color Scheme
108(2)
Layout
110(2)
Grids
112(1)
Tables
113(2)
Style Sheets
115(2)
Step 6: Plan the Navigation
117(1)
User-Based Navigation
118(1)
User-Controlled Navigation
118(1)
Navigation Elements
118(8)
Final Navigation Guidelines
126(2)
Design Plan Checklist
128(1)
Step 1: Define the Purpose
128(1)
Step 2: Identify the Audience
128(1)
Step 3: Plan the Content
128(1)
Step 4: Plan the Structure
128(1)
Step 5: Plan the Web Pages
129(1)
Step 6: Plan the Navigation
129(1)
Chapter Summary
129(1)
Key Terms
130(1)
Checkpoint
131(3)
At Issue
134(1)
Hands On
135(1)
Team Approach
136(1)
Case Study
137(2)
Typography and Graphics
Introduction
139(1)
Understanding and Applying Typography
140(6)
Extent of Control
142(1)
Tips for Effective Use of Typography
143(3)
Graphics
146(11)
Sources for Graphics
146(1)
Digital Camera
146(1)
Scanners
147(2)
Illustration Software
149(1)
Utilizing Already Created Graphics Files
149(1)
Graphics File Formats
149(1)
Graphics Interchange Format (GIF)
149(3)
Joint Photographic Experts Group (JPEG) Format
152(1)
Portable Network Graphics (PNG) Format
153(1)
Preparing and Optimizing Graphics
154(3)
Graphics Tips and Techniques
157(7)
Utilizing Thumbnails Effectively
157(2)
The Lowsrc Attribute
159(1)
Drop Shadow
159(1)
Sidebar
160(2)
Image Map
162(1)
ALT Attribute
163(1)
Chapter Summary
164(1)
Key Terms
165(1)
Checkpoint
166(3)
At Issue
169(1)
Hands On
170(1)
Team Approach
171(1)
Case Study
172(1)
Multimedia and Interactivity on the Web
Introduction
173(1)
What Is Multimedia?
174(1)
Animation
175(5)
Animated GIFs
176(2)
Flash Animation
178(2)
Downloadable and Streaming Media
180(1)
Audio on the Web
180(3)
Editing Audio
181(1)
Streaming Audio
182(1)
Video on the Web
183(3)
Editing Video
184(1)
Streaming Video
184(2)
Interactivity
186(4)
Online Forms
186(1)
Additional Interactive Page Elements
187(1)
Java Applets and JavaScript
188(2)
Chapter Summary
190(1)
Key Terms
191(1)
Checkpoint
192(3)
At Issue
195(1)
Hands On
196(1)
Team Approach
197(1)
Case Study
198(3)
Testing, Publishing, Marketing, and Maintaining a Web Site
Introduction
201(1)
Testing a Web Site Before Publishing
202(1)
Self-Testing
202(1)
Group Testing
202(1)
Publishing the Web Site
203(9)
Acquiring Server Space
204(3)
Obtaining a Domain Name
207(1)
Uploading Your Web Site
208(4)
Testing a Web Site After Publishing
212(1)
Marketing the Web Site
212(7)
Web-Based Marketing
213(5)
Traditional Marketing Methods
218(1)
Maintaining and Updating the Web Site
219(1)
Chapter Summary
219(2)
Key Terms
221(1)
Checkpoint
222(3)
At Issue
225(1)
Hands On
226(1)
Team Approach
227(1)
Case Study
228(1)
APPENDIX A Design Tips
229(6)
APPENDIX B Hypertext Markup Language (HTML)
235(6)
APPENDIX C Cascading Style Sheets (CSS)
Advantages of CSS
239(1)
CSS Functionality
239(1)
Applying Styles
240(1)
Inline Styles
240(1)
Embedded Style Sheets
240(1)
External Style Sheets
240(1)
Utilizing Classes
241(1)
Cascading Order Within CSS
241(1)
Frequently Utilized Styles with CSS
241

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