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Web Design : Introductory Concepts and Techniques

by: Shelly,Gary B.

Web Design : Introductory Concepts and Techniques

by: Shelly,Gary B.

ISBN 13:
9780789559609
ISBN 10:
0789559609
Format: Paperback
Copyright: 08/03/2001
Publisher: Cengage Learning
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Summary

Part of the highly successful Shelly Cashman Series, this text provides introductory coverage of Web Page Design. Written in a style that makes the concepts and techniques presented easy to understand.

SECTION 1: BEFORE YOU BEGIN

Web Design Basics

Objectives

(1)

Introduction

(1)

The Internet

(2)

The World Wide Web

(2)

Accessing Information on the Web

(4)

Connecting to the Web

(1)

Dial-Up Lines

(1)

Dedicated Lines

(1)

ISDN Lines

(1)

DSL

(1)

Cable Television Lines

(1)

T-carrier Lines

(1)

Service Providers

(2)

Web Browsers

(4)

Alternative Web Page Viewing Devices

(1)

Search Engines

(1)

Portals

(1)

Impact of the internet and the Web

(3)

Communication

(1)

Education

(2)

Entertainment

(1)

Business

(1)

Types of Web Sites

(3)

Personal

(1)

Organization/Topical

(1)

Commercial

(1)

Web Design Research

(2)

Develop a Web Site That Stands Out

(1)

Identify Your Audience

(1)

Incorporate New Web Technologies

(1)

Tools for Creating Web Pages

(4)

Hypertext Markup Language (HTML)

(1)

Scripts, Applets, Servlets, and Activex Controls

(1)

JavaScript, VBScript, and Perl

(1)

Extensible Markup Language (XML) and Wireless Markup Language (WML)

(1)

Web Authoring Packages

(1)

Microsoft Office Applications

(1)

Web Design Roles

(1)

Writer/Editor

(1)

Multimedia Developer

(1)

Artist/Graphic Designer

(1)

Web Page Designer

(1)

Web Programmer

(1)

Webmaster

(1)

Chapter Summary

(1)

Key Terms

(1)

Checkpoint

(3)

At Issue

(1)

Hands On

An Overview of Web Publishing

Objectives

(1)

Introduction

(1)

Advantages of Web Publishing

(3)

Timeliness

(1)

Interactivity

(2)

Reduced Production Costs

(1)

Economical, Rapid Distribution

(1)

Basic Design Principles

(8)

Balance and Proximity

(2)

Contrast and Focus

(1)

Unity

(5)

Writing for the Web

(4)

Accurate

(1)

Easily Read

(2)

Understandable

(1)

Comprehensive and Concise

(1)

Understanding Color on the Web

(2)

Impact of Color

(1)

RGB Color

(1)

Noteworthy Issues

(5)

Technical

(3)

Legal and Ethical

(1)

Accessibility

(1)

Resources

(1)

Chapter Summary

(1)

Key Terms

(1)

Checkpoint

(3)

At Issue

(1)

Hands On

(1)

Section 1 Case Study

SECTION 2: PLANNING YOUR WEB SITE

Developing a Design Plan for a Web Site: Part 1

Objectives

(1)

Introduction

(1)

Step 1: Define the Purpose

(2)

Decide on a Topic for the Web Site

(1)

List the Goals of the Web Site

(1)

Step 2: Identify the Audience

(1)

Define the Goals and Needs of the Audience

(1)

Step 3: Plan the Content

(9)

Value-Added Content

(1)

Text

(1)

Photographs

(1)

Multimedia

(2)

Animations

(1)

Audio

(2)

Video

(1)

Dynamically Generated Content

(2)

Step 4: Plan the Structure

(2)

Outline Your Web Site

(2)

Other Strategies

(6)

Functions of Web Pages

(5)

Titling Your Web Pages

(1)

Develop a File System

(1)

Chapter Summary

(1)

Key Terms

(1)

Checkpoint

(3)

At Issue

(1)

Hands On

Developing a Design Plan for a Web Site: Part 2

Objectives

(1)

Introduction

(1)

Step 5: Plan the Web Pages

(1)

Organize Information

(1)

Establish a Visual Connection

(9)

Color Scheme

(1)

Layout

(1)

Grids

(1)

Tables

(2)

Style Sheets

(2)

Step 6: Plan the Navigation

(2)

User-Based Navigation

(1)

User-Controlled Navigation

(2)

Navigation Elements

(8)

Text

(2)

Buttons

(1)

Image Maps

(1)

Menus

(1)

Site Index

(1)

Search Feature

(1)

Frames

(2)

Navigation Guidelines

(2)

Design Plan Checklist

(1)

Step 1: Define the Purpose

(1)

Step 2: Identify the Audience

(1)

Step 3: Plan the Content

(1)

Step 4: Plan the Structure

(1)

Step 5: Plan the Web Pages

(1)

Step 6: Plan the Navigation

(1)

Chapter Summary

(1)

Key Terms

(1)

Checkpoint

(3)

At Issue

(1)

Hands On

(1)

Section 2 Case Study

SECTION 3: CREATING YOUR WEB SITE

Typography and Graphics on the Web

Objectives

(1)

Introduction

(1)

Typography

(5)

Typography Tips

(2)

Graphics

(10)

Sources for Graphics

(2)

Preparing and Optimizing Graphics

(2)

Graphics File Formats

(1)

Graphics Interchange Format (GIF)

(3)

Joint Photographic Experts Group (JPEG) Format

(1)

Portable Network Graphics (PNG) Format

(1)

Graphics Tips and Techniques

(5)

ALT Attribute

(1)

Thumbnails

(1)

The LOWSRC Attribute

(1)

Drop Shadow

(1)

Sidebar

(2)

Image Map

(1)

Chapter Summary

(1)

Key Terms

(1)

Checkpoint

(3)

At Issue

(1)

Hands On

Multimedia and Interactivity on the Web

Objectives

(1)

Introduction

(1)

What Is Multimedia?

(1)

Using Slide Shows

(2)

Microsoft Powerpoint

(1)

RealSlideshow Plus

(1)

Animation

(4)

Animated GIFs

(2)

Flash Animation

(1)

Downloadable and Streaming Media

(1)

Audio

(2)

Optimizing Downloadable Audio

(1)

Streaming Audio

(1)

Video

(4)

Downloadable Video File Formats

(1)

Optimizing Downloadable Video

(1)

Streaming Video

(2)

Interactivity

(4)

Online Forms

(1)

Additional Interactive Page Elements

(1)

Java Applets and JavaScript

(2)

Chapter Summary

(1)

Key Terms

(1)

Checkpoint

(3)

At Issue

(1)

Hands On

(1)

Section 3 Case Study

SECTION 4: PUBLISHING YOUR WEB SITE

Testing, Publishing, Marketing, and Maintaining a Web Site

Objectives

(1)

Introduction

(1)

Testing a Web Site Before Publishing

(1)

Self-Testing

(1)

Group Testing

(1)

Publishing the Web Site

(8)

Acquiring Server Space

(2)

Obtaining a Domain Name

(1)

Uploading Your Web Site

(4)

Testing a Web Site After Publishing

(1)

Marketing the Web Site

(6)

Web-Based Marketing

(4)

Traditional Marketing Methods and Advertising

(1)

Maintaining and Updating the Web Site

(1)

Chapter Summary

(1)

Key Terms

(1)

Checkpoint

(3)

At Issue

(1)

Hands On

(1)

Section 4 Case Study

Appendix Web Design Tips

(1)

Index

Amazon no longer offers textbook rentals. We do!

Web Design : Introductory Concepts and Techniques

Web Design : Introductory Concepts and Techniques

9780789559609

0789559609

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Web Design : Introductory Concepts and Techniques

Web Design : Introductory Concepts and Techniques

9780789559609

0789559609

Summary

Table of Contents

Supplemental Materials

Write a Review

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