FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$226.66
Sorry, this item is currently unavailable.
Small Business Management: An Entrepreneurial Emphasis
ISBN: 9780538890151 | 0538890150
Edition: 11thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 7/14/1999
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
FoSMALL BUSINESS MANAGEMENT has helped guide generations of students into the ranks of business owners and entrepreneurs. For more than three decades, it has been the most widely used text in its field. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running new ventures.
| Entrepreneurship: A World of Opportunity | |
| The Entrepreneurial Life | |
| Entrepreneurial Integrity: A Gateway to Small Business Opportunity | |
| Starting From Scratch or Joining An Existing BusinesS | |
| Getting Started | |
| Franchises and Buyouts | |
| The Family Business | |
| Developing The New Venture Business Plan | |
| The Business Plan: Visualizing the Dream... MORE | |
| The Marketing Plan | |
| The Human Resources Plan: Managers, Owners, Allies, and Directors | |
| The Location Plan | |
| The Financial Plan: Projecting Needs | |
| The Financial Plan: Finding Sources of Funding | |
| Planning the Harvest | |
| Focusing On The Customer: Marketing Growth Strategies | |
| Customer Relationships: The Key Ingredient | |
| Product and Distribution Plans | |
| Pricing and Credit Decisions | |
| Promotional Planning | |
| Global Marketing | |
| Managing Growth In The Small Business | |
| Professional Management in the Entrepreneurial Firm | |
| Managing Human Resources | |
| Managing Operations | |
| Managing Risk in the Small Firm | |
| Understanding What The Numbers Mean | |
| Managing the Firm?s Assets | |
| Evaluating Firm Performance | |
| Table of Contents provided by Publisher. All Rights Reserved. |
