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Small Business Management: An Entrepreneurial Emphasis
ISBN: 9780538850773 | 0538850779
Edition: 10thFormat: Paperback
Publisher: South-Western College Pub
Pub. Date: 7/19/1996
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We offer a variety of rich and interesting features to help you develop practical skills for managing a small business as well as an awareness and appreciation for the challenges involved.
| Entrepreneurs: The Energizers of Small Business | p. 2 |
| Small Business: Vital Component of the Economy | p. 22 |
| Startup and Buyout Opportunities | p. 42 |
| Franchising Opportunities | p. 66 |
| Family Business Opportunities | p. 91 |
| The Role of a Business Plan for a New Venture | p. 114 |
| Creating a Competitive Advantage | p. 137 |
| Analyzing the Market and Formulating the Marketing Pla... MORE | p. 159 |
| Selecting the Management Team and Form of Organization | p. 182 |
| Choosing the Location and Physical Facilities | p. 206 |
| Accounting Statements and Financial Requirements | p. 228 |
| Finding Sources of Financing | p. 254 |
| Consumer Behavior and Product Strategy | p. 282 |
| Pricing and Credit Strategies | p. 305 |
| Promotion: Personal Selling, Advertising, and Sales Promotion | p. 329 |
| Distribution Channels and Global Markets | p. 349 |
| Professional Management in the Growing Firm | p. 372 |
| Managing Human Resources | p. 396 |
| Quality Management and the Operations Process | p. 415 |
| Purchasing and Managing Inventory | p. 436 |
| Computer-Based Technology for Small Businesses | p. 454 |
| Evaluating Financial Performance | p. 476 |
| Working-Capital Management and Capital Budgeting | p. 498 |
| Risk and Insurance Management | p. 534 |
| Social and Ethical Issues | p. 554 |
| Working Within the Law | p. 571 |
| Cases | p. 593 |
| Appendixes | p. 665 |
| Endnotes | p. 691 |
| Photo Credits | p. 699 |
| Glossary | p. 701 |
| Index | p. 717 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
