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Strategic Management; Competitiveness and Globalization Concepts and Cases

ISBN: 9780538881821 | 0538881828
Edition: 3rd
Format: Paperback
Publisher: South-Western College Pub
Pub. Date: 7/29/1998

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A thorough revision, this market-leading text explains how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustained competitive advantage. This text uniquely focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. Emphasizing global issues, competitive forces, and the implementation of a strategic plan/process, the hot topics of corporate governance, TQM, core competencies, strategic alliances, and corporate entrepreneurship are also covered.

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