Strategic Management : Competitiveness and Globalization, Concepts and Cases
ISBN: 9780324655599 | 0324655592
Edition: 8thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/18/2008
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STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES Eighth Edition, is a comprehensive Strategic Management text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online teaching tools, and the Business and Company Resource Cente... MORE
| Strategic Management Inputs | |
| Strategic Management and Strategic Competitiveness | |
| The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis | |
| The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages | |
| Strategic Actions: Strategy Formulation | |
| Business-Level Strategy | |
| Competitive Rivalry and Competitive Dynami... MORE | |
| Corporate-Level Strategy | |
| Acquisition and Restructuring Strategies | |
| International Strategy | |
| Cooperative Strategy | |
| Strategic Actions: Strategy Implementation | |
| Corporate Governance | |
| Organizational Structure and Controls | |
| Strategic Leadership | |
| Strategic Entrepreneurship | |
| Cases | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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