FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$155.00
Sorry, this item is currently unavailable.
Essentials of Marketing with Info Trac
ISBN: 9780324113907 | 0324113900
Edition: 3rdFormat: Paperback
Publisher: South-Western College Pub
Pub. Date: 1/8/2002
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
| PART 1 The World of Marketing | 1 | (104) | |||
| 4 | (24) | |||
| 28 | (34) | ... MORE|||
| 62 | (43) | |||
| PART 2 Analyzing Marketing Opportunities | 105 | (154) | |||
| 108 | (44) | |||
| 152 | (28) | |||
| 180 | (32) | |||
| 212 | (47) | |||
| PART 3 Product and Distribution Decisions | 259 | (146) | |||
| 262 | (26) | |||
| 288 | (24) | |||
| 312 | (44) | |||
| 356 | (49) | |||
| PART 4 Promotion and Pricing Decisions | 405 | (138) | |||
| 408 | (28) | |||
| 436 | (34) | |||
| 470 | (31) | |||
| 501 | (3) | |||
| 504 | (39) | |||
| Appendix: Careers in Marketing | 543 | (2) | |||
| Glossary | 545 | (12) | |||
| Endnotes | 557 | (16) | |||
| Company and Organizational Index | 573 | (10) | |||
| Subject Index | 583 | (12) | |||
| Internet Index | 595 |
Related Products
Essentials of Marketing
Essentials of Marketing
Essentials of Marketing
