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Essentials of Marketing

ISBN: 9780324656206 | 0324656203
Edition: 6th
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 1/14/2008

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ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.

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