Public Relations Writing and Media Techniques
ISBN: 9780205648283 | 0205648282
Edition: 6thFormat: Paperback
Publisher: Allyn & Bacon
Pub. Date: 1/1/2009
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available. With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedu... MORE
| Getting Organized for Writing | |
| The Framework of Public Relations | |
| The Public Relations Writer | |
| Preparation for Writing Research: the prelude to writing | |
| Writing Guidelines Errors to Avoid | |
| Becoming a Persuasive Writer | |
| Persuasion: As Old as Civilization | |
| The Basics of Communication | |
| Theories of Communication Factors in Persuasive | ... MORE|
| Writing Persuasive | |
| Speaking Persuasion and Propaganda | |
| The Ethics of Persuasion | |
| Avoiding Legal Hassles | |
| A Sampling of Legal Problems | |
| Libel and Defamation | |
| The Fair Comment | |
| Defense Avoiding Libel Suits | |
| Invasion of Privacy | |
| Copyright Law | |
| Trademark Law | |
| Regulations by Government Agencies | |
| Other Regulatory Agencies | |
| Working With Lawyers | |
| Finding and Making News | |
| The Challenge of Making News | |
| What Makes News | |
| How to Find News | |
| How to Create News | |
| Writing the News Release | |
| The Backbone of Publicity Programs | |
| The Value of News Releases | |
| Planning a News Release | |
| Types of News Releases | |
| Parts of a Traditional News | |
| Release Writing the Email News | |
| Release Preparing the Multimedia News Release | |
| Preparing Fact Sheets, Advisories, Media Kits, and Pitches | |
| Expanding the Publicity | |
| Tool Kit Fact Sheets | |
| Media Advisories | |
| Media Kits | |
| Pitching a Story | |
| Creating News Features and Op-Ed | |
| The Value of Features | |
| Planning a News Feature | |
| Types of Features | |
| Parts of a Feature | |
| Placement Opportunities | |
| Writing an Op-Ed | |
| Selecting Publicity Photos and Graphics | |
| The Importance of Publicity Photos | |
| Components of a Good Photo | |
| Working With Photographers | |
| Writing Photo Captions | |
| Creating Other Graphics | |
| Maintaining Photo and Art Files | |
| Distributing Photos and Artwork | |
| Writing for Radio and Television | |
| The Wide Reach of Broadcasting Radio Tele | |
| Table of Contents provided by Publisher. All Rights Reserved. |
