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Public Relations Writing and Media Techniques

ISBN: 9780205418497 | 020541849X
Edition: 5th
Format: Paperback
Publisher: Allyn & Bacon
Pub. Date: 1/1/2009

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Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies┐the Internet, Webcasting, etc.┐and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students,Public Relations Writing and Media Techniquesis also an invaluable resource for public relations practitioners.

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