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Excellence in Business Communication
ISBN: 9780137815012 | 0137815018
Edition: 4thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/1999
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For courses in Business Communication and Business Writing in the department of business. This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication while they develop and refine their own skills.
| Checklists | xvi | (1) | |||
| Preface | xvii | ||||
| PART I FOUNDATIONS OF BUSINESS COMMUNICATION | 1 | (76) | |||
| 2 | ... MORE | |||
| 20 | (17) | |||
| 37 | (21) | |||
| 58 | (19) | |||
| PART II THE WRITING PROCESS | 77 | (74) | |||
| 78 | (18) | |||
| 96 | (25) | |||
| 121 | (30) | |||
| PART III LETTERS, MEMOS AND OTHER BRIEF MESSAGES | 151 | (112) | |||
| 152 | (22) | |||
| 174 | (30) | |||
| 204 | (27) | |||
| 231 | (32) | |||
| PART IV REPORTS AND PROPOSALS | 263 | (106) | |||
| 264 | (29) | |||
| 293 | (26) | |||
| 319 | (50) | |||
| PART V EMPLOYMENT MESSAGES | 369 | (54) | |||
| 370 | (31) | |||
| 401 | (22) | |||
| PART VI ORAL COMMUNICATION | 423 | (38) | |||
| 424 | (17) | |||
| 441 | (20) | |||
| Appendix A: Format and Layout of Business Documents | 461 | (22) | |||
| Appendix B: Documentation of Report Sources | 483 | (10) | |||
| Appendix C: Fundamentals of Grammar and Usage | 493 | (18) | |||
| Appendix D: Correction Symbols | 511 | ||||
| References | R-1 | ||||
| Acknowledgments | A-1 | ||||
| Organization/Company/Brand Index | I-1 | ||||
| Subject Index | I-4 |
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