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Excellence in Business Communication
ISBN: 9780137784325 | 0137784325
Edition: 3rdFormat: Hardcover
Publisher: Prentice Hall Professional Technical Reference
Pub. Date: 6/1/1999
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For introductory Business Communications courses. This text presents the dynamics of business communication in a fascinating way, powerfully stimulating and motivating students. The lively and conversational writing-style takes students inside leading companies to learn the basic principles of business communication, to understand important communication issues, and to profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication and to develop and refine their own skills.
| Foundations Of Business Communication | |
| Communicating Successfully in an Organization | |
| Understanding Business Communication | |
| Communicating Interculturally | |
| Communicating Through Technology | |
| The Writing Process | |
| Planning Business Messages | |
| Composing Business Messages | |
| Revising Business Messages | |
| Letters, Memos,... MORE | |
| Writing Direct Requests | |
| Writing Routine, Good-News, and Goodwill Messages | |
| Writing Bad-News Messages | |
| Writing Persuasive Messages | |
| Reports And Proposals | |
| Writing Short Reports | |
| Planning Long Reports | |
| Completing Formal Reports and Proposals | |
| Employment Messages | |
| Writing Résumés and Application Letters | |
| Interviewing for Employment and Following Up | |
| Oral Communication | |
| Listening, Interviewing, and Conducting Meetings | |
| Giving Speeches and Oral Presentations | |
| Format and Layout of Business Documents | |
| Documentation of Reports Sources | |
| Handbook: Fundamentals of Grammar and Usage | |
| Correction symbols appear on the inside covers for easy reference | |
| References | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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