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Effective Small Business Management

by: Scarborough, Norman M.; Zimmerer, Thomas W.; Wilson, Doug

Effective Small Business Management

by: Scarborough, Norman M.; Zimmerer, Thomas W.; Wilson, Doug

ISBN 13:
9780136152705
ISBN 10:
0136152708
Edition: 9th
Format: Hardcover
Copyright: 01/01/2009
Publisher: Prentice Hall
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Summary

This book provides you a pathway to launching a new, small business successfully. The edition provides information on theright wayto launch and mange a small business with the staying power to succeed and grow. This book is for the new venture entrepreneur who wants to explore the possibilities, the challenges, and the rewards of owing a business.

The Challenges and Rewards of Entrepreneurship
Entrepreneurship: A Powerful Economic Force
Building a Business Plan: Beginning Considerations
Strategic Management: Gaining a Competitive Edge
Choosing a Form of Ownership
Franchising and the Entrepreneur
Buying an Existing Business
Conducting a Feasibility Analysis and Crafting a Winning BusinessPlan
Building a Business Plan: Financial Issues
Creating a Solid Financial Plan
Managing Cash Flow
Building a Business Plan: Marketing Your Company
Creating a Marketing Plan
Creative Use of Advertising and Promotion
Pricing and Credit Strategies
Global Marketing Strategies for Entrepreneurs
E-Commerce and Entrepreneurship
Putting the Business Plan to Work: Finding Financing
Sources of Equity Financing
Source of Debt Financing
Location and Layout
Location, Layout, and Physical Facilities
Managing a Small Business: Techniques for Enhancing Profitability
Purchasing, Quality Management, and Vendor Analysis
Managing Inventory
Managing People: A Company s Most Valuable Resource
Staffing and Leading a Growing Company
Table of Contents provided by Publisher. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Effective Small Business Management

Effective Small Business Management

9780136152705

0136152708

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Effective Small Business Management

Effective Small Business Management

9780136152705

0136152708

Summary

Table of Contents

Supplemental Materials

Write a Review

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