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Basic Marketing Research : A Decision-Making Approach

ISBN: 9780131548657 | 0131548654
Edition: 3rd
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2009

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For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS? Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.

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