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Basic Marketing Research

ISBN: 9780136037903 | 0136037909
Edition: 3rd
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 9/2/2008

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Focusing on the interaction betweenmarketing research decisionsandmarketing management decisions, Malhotra offers a highlycontemporaryreview that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills.

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