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Public Relations in Schools
ISBN: 9780130462657 | 0130462659
Edition: 3rdFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2004
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This interesting and thoughtful book explains and evaluates schools in relation to modern technology, prevailing social conditions, and political demands, treating public relations as an integral part of school administration. Real-life case studies and the most current thinking in this field provide readers with the issues and challenges at work in the educational sector today. Individual chapters convey the roles of public relations in the educational arena. Topics covered in the readings provided include: contemporary conditions, publlic rel... MORE
| School Public Relations: A New Agenda | |
| Changes in Society and Schools | |
| Public Opinions and Political Contexts | |
| Legal and Ethical Aspects of Public Relations | |
| Social Dimensions of Public Relations | |
| Public Relations in a Communication Context | |
| Programming in Public Schools | |
| Programming in Private and Nontraditional Public Schools | |
| Buil... MORE | |
| Community Relations | |
| Media Relationships | |
| Collecting and Analyzing Decision-Oriented Data | |
| Developing and Executing a Successful Funding Campaign | |
| Responding to Crisis | |
| Evaluating Public Relations Programs | |
| Table of Contents provided by Publisher. All Rights Reserved. |
