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I. CONTEMPORARY CONDITIONS.1. School Public Relations: A New Agenda, by Theodore J. Kowalski.
II. UNDERSTANDING PUBLIC RELATIONS.4. Public ... MORE by E. W. Brody.
III. EDUCATIONAL PUBLIC RELATIONS.8. The Social Dimension of Public Relations, by Edward W. Chance.
IV. LEADERSHIP RESPONSIBILITIES.12. Planning in Public Relations: Setting Goals and Developing Strategies, by Robert H. Beach and James Trent.