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Public Relations in Schools
ISBN: 9780139744112 | 0139744118
Edition: 2ndFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 7/1/1999
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A core text for courses in School & Community Relations.This compilation text emphasizes public relations in public schools as an integral administrative function. With leading scholars in both school administration and public relations as contributors, it effectively achieves a balance between theory and practice. The author examines both internal (information channels) and external (school-community) communication in the context of school reform, societal conditions, and the information age.
With chapter contribu... MORE
With chapter contribu... MORE
Foreword by Albert E. Holliday.
Preface.
2. Changes in Society and Schools, by Thomas Glass.
3. Public Opinions and Political Contexts, by Edward P. St. John and Margaret M. Clements.
5. Legal and Ethical Aspects of Public Relations, by Joseph R. McKinney.
6. Public Relations and Technology, by Robert H. Woodroof.
7. Public Relations in a Communication Context: Listening, Nonverbal, and Conflict-Resolution Skills, by Angela Spaulding and Mary John O'Hair.
9. Effective Programming at the District Level, by Arthur Steller and Theodore J. Kowalski.
10. Effective Programming at the School Level, by John A. Brown and Richard K. Murray.
11. Practice in Elementary and Secondary Private Schools, by Theodore J. Kowalski.
13. Working with the Media, by Theodore J. Kowalski.
14. Responding to Crisis, by Edward H. Seifert.
15. Collecting and Analyzing Decision-Oriented Data, by A. William Place, Maryanne McNamara, and James F. McNamara.
16. Public Relations in a Funding Campaign, by Glenn Graham and Gordon Wise.
17. Evaluating Public Relations Programs, by Doug Newsom.
Preface.
I. CONTEMPORARY CONDITIONS.
1. School Public Relations: A New Agenda, by Theodore J. Kowalski.2. Changes in Society and Schools, by Thomas Glass.
3. Public Opinions and Political Contexts, by Edward P. St. John and Margaret M. Clements.
II. UNDERSTANDING PUBLIC RELATIONS.
4. Public ... MORE by E. W. Brody.5. Legal and Ethical Aspects of Public Relations, by Joseph R. McKinney.
6. Public Relations and Technology, by Robert H. Woodroof.
7. Public Relations in a Communication Context: Listening, Nonverbal, and Conflict-Resolution Skills, by Angela Spaulding and Mary John O'Hair.
III. EDUCATIONAL PUBLIC RELATIONS.
8. The Social Dimension of Public Relations, by Edward W. Chance.9. Effective Programming at the District Level, by Arthur Steller and Theodore J. Kowalski.
10. Effective Programming at the School Level, by John A. Brown and Richard K. Murray.
11. Practice in Elementary and Secondary Private Schools, by Theodore J. Kowalski.
IV. LEADERSHIP RESPONSIBILITIES.
12. Planning in Public Relations: Setting Goals and Developing Strategies, by Robert H. Beach and James Trent.13. Working with the Media, by Theodore J. Kowalski.
14. Responding to Crisis, by Edward H. Seifert.
15. Collecting and Analyzing Decision-Oriented Data, by A. William Place, Maryanne McNamara, and James F. McNamara.
16. Public Relations in a Funding Campaign, by Glenn Graham and Gordon Wise.
17. Evaluating Public Relations Programs, by Doug Newsom.
