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The Marketing Plan Handbook
ISBN: 9780130351326 | 0130351326
Edition: 3rdFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2008
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Can be used in any course in which students are assigned presentations on any topic or are taught how to make a presentation. For courses in which students deliver presentations, such as Strategy, Marketing, Entrepreneurship; MBA Management Communication, Oral Communication, or Presentations courses, undergraduate Business Communication, Oral Communication, or Presentations courses, Business Studies or Introduction to Business courses, or executive seminars or workshops on presentations.
This concise, practical boo... MORE
This concise, practical boo... MORE
| PART I PRESENTATION STRATEGY | |||||
| 5 | (8) | |||
| 6 | (2) | |||
| 8 | (2) | |||
| 10 | (3) | |||
| 13 | (8) | |||
| 14 | (3) | |||
| 17 | (4) | |||
| 21 | (16) | |||
| 22 | (5) | |||
| 27 | (10) | |||
| PART II PRESENTATION IMPLEMENTATION | |||||
| 37 | (16) | |||
| 38 | (5) | |||
| 43 | (10) | |||
| 53 | (30) | |||
| 54 | (6) | |||
| 60 | (3) | |||
| 63 | (7) | |||
| 70 | (4) | |||
| 74 | (9) | |||
| 83 | (1) | |||
| 84 | (9) | |||
| 93 | (5) | |||
| 98 |
