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Formulation, Implementation and Control of Competitive Strategy with Business Week 13 week Spec...
ISBN: 9780077261757 | 0077261755
Edition: 11thFormat: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 3/19/2008
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Overview: Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 11e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
| Overview of Strategic Management | |
| Strategic Management | |
| Strategy Formulation | |
| Company Mission | |
| Corporate Social Responsibility and Ethics | |
| The External Environment | |
| The Global Environment | |
| Internal Analysis | |
| Long-Term Objectives and Strategies | |
| Business Strategy | |
| Multibusiness Strateg... MORE | |
| Strategy Implementation, Control, and Innovation | |
| Implementation | |
| Organizational Structure | |
| Leadership and Culture | |
| Strategic Control | |
| Innovation, and Entrepreneurship | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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