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Strategic Management

ISBN: 9780078029295 | 0078029295

Edition: 13th
Format: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 1/19/2012

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Summary Table of Contents

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 13e. This thirteenth edition of Strategic Management has a refined message and a new subtitle: Planning for Domestic & Global Competition. This new edition is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors complement the focus on strategic planning for su... MORE

PART ONE: Overview of Strategic Management
Chapter 1 Strategic Management

PART TWO: Strategy Formulation
Chapter 2 Company Mission
Chapter 3 Corporate Social Responsibility and Business Ethics
Chapter 4 The External Environment
Chapter 5 The Global Environment
Chapter 6 Internal Analysis
Chapter 7 Long-Term Objectives and Strategies
Chapter 8 Business Strategy
Chapter 9 Multibusiness Strategy

PART THREE: Strategy Implementation, Control, and Innovation
Chapter 10 Implementation
Chapter 11 Organi... MORE

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Strategic Management

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