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A First Look at Communication Theory

ISBN: 9780073534305 | 0073534307
Edition: 8th
Format: Paperback
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 3/7/2011

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The most widely-used textbook for the communication theory course, A First Look at Communication Theoryanalyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

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