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A First Look at Communication Theory

ISBN: 9780073010182 | 0073010189
Edition: 6th
Format: Paperback
Publisher: MCGRAW-HILL HIGHER EDUCATION
Pub. Date: 1/1/1991

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The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The 33 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

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